How Art Staging Can Impact the Sale of Your Home

There is a perception paradox that sometimes exists within real estate: the idea that an empty minimalist home offers a blank slate for potential buyers to imagine their perfect home. While a small slice of the general population may have the unique vision to picture a space with cascading light features, warm and inviting furniture arrangements, or eye-catching objets d’art, the majority of buyers look to experts in interior design for help. The truth is, the benefits of staging your home are extensive. Properly staged homes spend substantially less time on the market, routinely sell for more money, and frequently end up on must-see lists.

Now, how-to-stage-your-home lists are plenty, with most touching on curb appeal, making the most of challenging spaces, and striking that perfect balance between clean and lived-in, not to mention an emphasis on neutral, approachable décor. But, not all will mention the unparalleled impact of adding artwork—a fairly crucial element to a staging environment, since it can cue subconscious feelings and connections in buyers and create emotional attachment to your space. Here’s how to use art staging to create allure and further impact the sale of your home.

Know Your Audience

This may not be the time to hang up a politically-charged Basquiat or that powerful original Mapplethorpe. While it’s true that you never know someone’s particular tastes, erring on the side of caution is wise. Steer away from family photographs and images of people, leaning instead to abstract work, nature images and landscapes, and interpretive silhouettes or figurative renderings to appeal to a wider set of buyers.

Emirates Hills, Dubai | Leigh Williamson – Gulf Sotheby’s International Realty

Complement the Décor

Consider the mood for each room—is it a relaxed and inviting sitting area? A studious and productive study? A bright and buzzing kitchen? Color plays a very important role in home staging, with neutrals ruling in most cases, but don’t hesitate to mirror the punches of color found around your rooms in pillows or accessories.

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